Hello there! This simple assessment has been custom-tailored to help evaluate the current effectiveness of your brand.
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What’s your first name?This question is graded on a curve. (Joking)press ENTER
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Where should we Email your score (and free PDF)?Don’t worry, we hate spam as much as you do.press ENTER
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“Sounds great! Now we’ll jump into the assessment. You’ll be presented with a series of statements. For each of these statements, simply pick on the scale how accurately it describes your brand.
At the end, you’ll receive a free PDF with some useful brand pointers moving forward.press ENTER -
I have clearly defined my target customer and have a solid understanding of my competitors/similar brands in my niché.
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My brand has a clearly defined essence, personality, core values, and customer promise.
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My brand is regularly recommended to others by current and past customers.
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My brand has a professionally-designed logo along with a brand identity system and style guide that helps maintain visual unity across all brand elements.
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I have an organized collection of taglines, copy, advertisements, photos, and other brand identity elements ready for easy access and use.
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My brand has become synonymous with my market or category.
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There are specific products, services, or ventures I will not pursue if they don’t fit within my brand’s essence and values—even if they provide income growth.
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My brand has at least one clear, differentiating benefit from competitors/others in my niché or market that cannot easily be replicated.
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Customers are willing to pay a higher premium (in comparison to the average or norm for the market) for my your brand’s products and services because of the trust and level of quality it has established.
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I have a clearly established brand hierarchy or architecture that includes my parent brand(s), sub-brands, and any subsequent, independently-branded products or services.
Whew—good work {{answer_39497969}}!
Check your Email—your score and free PDF should arrive momentarily. Thanks for taking the assessment!
(Don’t forget to share)
Check your Email—your score and free PDF should arrive momentarily. Thanks for taking the assessment!
(Don’t forget to share)