What’s your first name?
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Sounds great! Now we’ll jump into the assessment. You’ll be presented with a series of statements. For each of these statements, simply pick on the scale how accurately it describes your brand.
At the end, you’ll receive a free PDF with some useful brand pointers moving forward.
My brand has a clearly defined essence, personality, core values, and customer promise.
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I have an organized collection of taglines, copy, advertisements, photos, and other brand identity elements ready for easy access and use.
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There are specific products, services, or ventures I will not pursue if they don’t fit within my brand’s essence and values—even if they provide income growth.
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I have a clearly established brand hierarchy or architecture that includes my parent brand(s), sub-brands, and any subsequent, independently-branded products or services.
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